Fako Media partnered with RootCraft by Saltwater Stories during the launch of their website and inaugural product catalog to produce brand-aligned studio photography.

Our role was to cast and direct models, design placement-based setups, and photograph the collection in a way that felt elevated, intentional, and true to RootCraft’s values. The goal was to create imagery that not only showcased the products, but also reflected the brand’s commitment to ethical sourcing, craftsmanship, and storytelling.

The resulting visuals provided RootCraft with a cohesive catalog and website-ready assets that balanced aesthetic appeal with authenticity—supporting their launch with imagery that connects products to purpose.

You can check out the full catalog here.