Building a Data-Driven Social Media Strategy to Strengthen Audience Engagement
The Challenge
The college needed a more intentional and audience-specific approach to their social media outreach. While internal materials were being created and stakeholder interest was present, there wasn’t a cohesive strategy grounded in research, competitive positioning, and differentiated messaging for distinct audience groups including prospective students, alumni, faculty, and donors.
The Initiative
In partnership with Julie Cruze Studios, we conducted a comprehensive discovery and research phase that included market research, a full social media audit, competitor analysis, and audience segmentation.
Based on those insights, we developed a detailed social media strategy framework that outlined:
Clear content pillars aligned with institutional priorities
Audience-specific messaging direction
Platform best practices
Engagement and positioning recommendations
To ensure execution was sustainable, we built a three-month content calendar complete with post concepts, draft captions, creative direction, and campaign ideas.
We also developed customized plug-and-play templates and implemented a tailored software system to streamline content planning, collaboration, and publishing workflows.
The Results and Impact
The College received a scalable, research-backed social strategy designed to increase resonance across key audience segments. With structured pillars, pre-developed content concepts, and operational tools in place, the team was equipped to execute more consistently, strategically, and efficiently.
Services Provided
Market Research & Audience Segmentation
Social Media Audit
Competitive Landscape Analysis
Strategic Content Pillar Development
Three-Month Editorial Calendar Creation
Content Concept & Caption Development
Custom Workflow & Software Build-Out
Template System Design
Execution Best Practices Framework