The Challenge

A locally owned gym wanted to grow memberships and increase attendance for recurring community events. They needed a marketing approach that felt authentic to their audience while delivering measurable growth.

The Campaign

We developed a three-month Instagram content calendar focused on event storytelling, member spotlights, and trainer-led educational content. Paid campaigns were deployed around key event dates to drive RSVPs and consultations.

The Results and Impact

Over three months (compared to the prior three-month period), the gym saw an 8% increase in new member consultations and multiple sold-out events.

Services Provided

• Social Media & Content Strategy

• Organic Social Media Management

• Event Marketing Support

• Paid Campaign Strategy

• Photo + Video Production