Driving In-Venue Traffic and Campaign Visibility
The Challenge
Three consumer brands operating under a shared parent company required stronger operational structure and clearer strategic alignment. Each brand had a distinct voice, visual identity, and audience base, creating complexity in cross-channel execution.
The challenge was to identify a unifying strategic foundation while preserving each brand’s individuality, ensuring consistent marketing performance without diluting positioning.
The Initiative
For 8-months, we provided multi-brand account management and marketing operations leadership, overseeing strategy translation, team coordination, and execution standards across channels.
Our scope included:
Brand differentiation and positioning refinement
Cross-functional team leadership (UI/UX, email, design)
Campaign planning and pitch development
Workflow restructuring to improve operational efficiency
Quality control across deliverables
Ongoing client relationship management
The Results and Impact
We established operational structure across three distinct brands while executing multi-channel campaigns spanning email, paid media, social, and web.
This included recruiting and managing external vendors to support specialized needs, implementing workflow systems to improve cross-channel coordination, and rebuilding foundational marketing infrastructure.
We completed multiple website refinements, developed mini brand guidelines to clarify positioning, and supported paid media initiatives with aligned creative and messaging.
Leadership reported significantly improved internal productivity and increased capacity to expand additional areas of the business.
The engagement created a scalable foundation for long-term brand strategy and structured marketing growth.
Services Provided
Multi-Brand Account Management
Marketing Operations & Workflow Development
Vendor Recruitment & Cross-Functional Team Leadership
Integrated Campaign Management (Email, Paid, Social, Web)
Website Strategy & Rehaul Oversight
Mini Brand Guideline Development
Email Strategy, Copywriting & Design
Paid Media Creative Coordination
Client Relationship & Stakeholder Management