Scaling Production Across Multiple Brands
The Challenge
A large-scale, multi-brand marketing contract was awarded to the agency, requiring coordinated campaign execution across a portfolio of 10 brands. The scope included email, paid media, web, and video initiatives — all operating on overlapping timelines.
To support the volume and complexity of the engagement, additional oversight and structured execution were needed to ensure campaigns launched on schedule and maintained brand integrity across the portfolio.
The Initiative
We stepped in to oversee and execute multi-channel campaigns across all 10 brands, translating strategic direction into coordinated, production-ready assets.
This included:
Managing cross-channel rollout across email, paid media, web, and social
Scriptwriting and overseeing branded video production
Developing email campaigns and website copy
Coordinating paid media creative
Ensuring consistency and quality control across brands
The Impact
Across 10 distinct brands, campaign execution supported measurable business progress.
One founder secured national wholesale placement with refined brand assets to support expansion.
Another leveraged updated positioning and marketing collateral to begin pitching for first-round funding.
A wellness brand saw sales double over a six-month period following coordinated multi-channel execution.
A founder targeting two separate audience segments launched with a website and messaging framework built to support both markets clearly.
By delivering disciplined, cross-channel execution at scale, we enabled the primary contractor to fulfill a complex multi-brand engagement efficiently while maintaining quality and strategic alignment across the portfolio.
Services Included:
Integrated Campaign Execution
Video Production Management
Email Marketing Management & Copywriting
Website Copy & Messaging Development
Paid Media Campaign Setup, Targeting, & Scheduling
Cross-Channel Campaign Rollout
Portfolio-Level Brand Support