Community Marketing Strategy for Downtown Business Growth
The Challenge
Subcontracted by a local marketing agency, we supported a non-profit governmental agency in strengthening communication with local businesses, increasing visibility for downtown initiatives, and improving the relationship among town residents.
The Campaign
To better serve the small business community, we developed a structured social media strategy across Facebook and Instagram focused on business spotlights, event promotion, and updates on local development efforts.
We implemented content pillars to organize messaging around:
Small business features
Community events and promotions
Downtown updates and initiatives
Seasonal campaigns supporting foot traffic
This approach ensured consistent communication, improved clarity of messaging, and elevated the visual presence of the downtown district online.The Results and Impact
The campaign launched on schedule with cohesive creative deployed across in-venue displays and digital platforms, supporting promotional visibility and seasonal traffic initiatives.
The Impact
We implemented a structured community marketing strategy across Facebook and Instagram focused on transparency, business promotion, and consistent communication.
Content pillars were developed to organize messaging around:
Small business features
Community updates and initiatives
Event promotion
Behind-the-scenes transparency
This approach prioritized clarity, responsiveness, and proactive storytelling to improve trust and community alignment.
Services Provided
Community Marketing Strategy
Downtown Development Authority Social Media Management
Small Business Promotion & Spotlight Campaigns
Reputation & Community Trust Support
Content Planning & Pillar Development
Event Promotion & Digital Visibility
Community Engagement & Comment Moderation
Brand Messaging & Transparency Strategy